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Thailand has long been a popular tourist destination in Asia, attracting millions of visitors each year with its stunning beaches, delicious cuisine, and rich cultural heritage. However, the COVID-19 pandemic severely impacted this vital sector of the Thai economy. It led to a sharp decline in tourist numbers and put many local businesses at risk. Despite these challenges, Thailand tourism opportunities are now emerging as the country rebounds and positions itself for a strong recovery.

Now, in 2024, the country is experiencing a strong tourism rebound. This recovery is marked by the return of international travelers and an increase in domestic tourism. As a result, new opportunities are emerging for players in the hospitality industry and small businesses.

The year 2024 will be remembered as a turning point in Thailand’s history for minority rights. By legalizing same-sex marriage, Thailand becomes the first country in Southeast Asia to take this historic step. It is only the third in Asia, following Taiwan in 2019 and Nepal in 2023. This reflects a major shift in societal attitudes and shows the country’s commitment to becoming more inclusive and equal.

On January 1, 2024, Thailand introduced new foreign income taxation criteria, marking a significant change for individuals residing in the country. Consequently, the new regulations stipulate that any foreign income brought into Thailand by residents who spend 180 days or more in the country must be declared and taxed. This requirement applies regardless of when the income was earned.

Thailand has always been a favorite destination for travelers around the world, and now, the Thai government is making it even easier for tourists to visit and stay longer. With the implementation of new visa programs aimed at boosting tourism, Thailand is set to welcome more visitors with open arms. These changes will take place in two phases: July 15th, 2024, and September 2024.

During the past few years, Thailand has considerably increased its e-commerce presence and consumption. As a matter of fact, Thailand has, in 2024, approximately 43.5 millions e-commerce users, which represents approximately 60% of its population. In terms of value, Thailand represents the second largest e-commerce market in South East Asia, just after Indonesia, with over 980 billions baht (USD 28 billion) according to the chief executive of Priceza and honorary president of the Thailand E-Commerce Association, Thanawat Malabuppha.