The year 2024 will be remembered as a turning point in Thailand’s history for minority rights. By legalizing same-sex marriage, Thailand becomes the first country in Southeast Asia to take this historic step. It is only the third in Asia, following Taiwan in 2019 and Nepal in 2023. This reflects a major shift in societal attitudes and shows the country’s commitment to becoming more inclusive and equal.
During the past few years, Thailand has considerably increased its e-commerce presence and consumption. As a matter of fact, Thailand has, in 2024, approximately 43.5 millions e-commerce users, which represents approximately 60% of its population. In terms of value, Thailand represents the second largest e-commerce market in South East Asia, just after Indonesia, with over 980 billions baht (USD 28 billion) according to the chief executive of Priceza and honorary president of the Thailand E-Commerce Association, Thanawat Malabuppha.
In 2021, Thailand is the world’s 53rd-largest country by area, 20th-largest by population, and the 28th-largest in the world by economic size. With a newly industrialized emerging market economy, international investors know the country for its robust growth rates that are being driven by a rapidly expanding population and growing exports around the world.